Arab Masculinity & The Street

Following the mythic resonance of Number One, Bosaina was approached by the Arab world's leading music management teams to construct a new visual paradigm for the region’s rising trap & hip-hop scenes.

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She led styling for pivotal figures like Wegz and Marwan Pablo—most notably crafting the look for Dorak Gai, a now-iconic video that crystallized the aesthetic of Egyptian trap. Her introduction of tactical streetwear, retro-futurist palettes, and cinematic codes became the blueprint for Arab streetwear futurism—shifting regional masculinity from realism to iconography.

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Her collaboration with Marwan Pablo deepened this impact. In styling his debut campaign as Diesel Arabia’s brand ambassador, she articulated a powerful convergence: global luxury codes x Arab subcultural identity. The result was not just styling—it was the symbolic elevation of regional youth culture into fashion’s global narrative.

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Beyond image design, Bosaina shaped the architecture of this movement through strategic consultation and cultural PR. She advised independent labels on artist positioning and identity development, consulting on early careers and cross-industry alignment.

Her interventions ranged from conceptual styling to engineered visibility—personally debuting rappers like M-Town’s Wingii and female rapper Perrie in high-fashion contexts by curating their presence at key events and activating her own network to reframe their public narrative.

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